This was a dream project. Seriously. As soon as the RFP was opened from our inbox we knew we wanted this project. PenFinancial's values align with our own - locally supportive, down to earth & creative. The team of Jody & Josh were incredible to work with, as well as their marketing crew at Chimpanzee (seriously, these Chimps out!).
We ended up creating both a video & photo campaign for the credit union that surrounded the light heartedness and personality of what's it's like to live in Niagara. From playing at Landmark Theatre at the Pen Centre to billboards down town St. Catharines to Welland - PenFinancial really made a splash in their rebrand. Niagara took notice.
Many thanks to our fantastic crew & cast. Oh, and did we mention this is all local Niagara raised talent? Which was a huge value for PenFinancial & ourselves.