Gillian’s Place | Good Man Walking Campaign
DescriptionGillian's Place wanted to promote their annual Walk a Mile in HER Shoes event with a fun video campaign. The event consists of men walking a mile in high heel shoes at the Pen Centre to promote awareness of violence against women and raise funds for the shelter itself. The result were 10 promos that played on local television & around the web. At that time, these videos assisted in making 2011 the biggest funded year Gillian's Place had seen. A big thanks to these men who showed what it was like to be man enough to strap on the pumps!