Here are 6 Ideas to Get Your Creative Wheels Turning
If you’re a business owner, marketer, or founder, you already know video is essential… but the real question is:
What kind of video should you actually make?
That’s where most people get stuck and that’s exactly why we created this video.
If you don’t want to read… Watch this video & it’ll spark real ideas:
The 6 Types of Videos Every Business Needs in 2026
Here’s a quick rundown of each video style we break down in the video. Some are easy to film on your phone — some work best with a professional team (that’s where we come in).
1. Evergreen Video
Every business should have an Evergreen video.
It explains:
- What problem you solve
- Who you help
- How you do it
It’s your “start here” video and your new digital first impression.
2. Green Screen Video
Maximum variety. Minimum cost.
Green screen lets you:
- Create settings that don’t exist
- Add comedic or educational characters
- Build a campaign in a single day
Great for businesses with services and not physical products. Or client who have big ideas and not a huge budget… Green screen lets you get to space and back in a day.
3. White Backdrop Video
It used to feel bland… until we started playing with it.
With a white backdrop you can use:
- Props
- Supporting actors
- On-screen text
- Captions (for viewers watching on mute)
These are high impact. Low cost. Lots of mileage.
4. Founder Story Video
Your story matters more than you think. This video works best when it’s raw, real, and honest. You don’t need fancy gear… You just need heart.
It might not sell a product… but it might earn lifelong supporters.
5. Music Video
The fun one. My favourite… It helps your audience feel something and remember you for a while. Afterall, when a jingle or lyric sticks in their head, your brand does too.
This may not be for every business… Only the fun ones… The daring ones. The ones who want to stand out.
6. All-In-One Explainer Video
We call this our “superpower” video.
It acts as:
- A hook
- A commercial
- An evergreen intro
- AND a detailed explainer
It’s a sales funnel and should act like having your best salesperson working 24/7.
Which One Should You Start With?
I restate: everyone needs an Evergreen video… So start there, but you can borrow from others if you want to bring that to your style.
What’s the best style? Well, that all depends on your goals.
➡ Want help figuring that out?
Email me at nick@mrp.tv — or reach out through our contact page.
We love brainstorming video ideas.
We’re MRP Studios. Our video production company that blends storytelling, strategy, and creativity to help brands connect with their audience.
