This was a dream project. Seriously. As soon as the RFP was opened from our inbox we knew we wanted this project. PenFinancial’s values align with our own – locally supportive, down to earth & creative. The team of Jody & Josh were incredible to work with, as well as their marketing crew at Chimpanzee (seriously, these Chimps out!).
We ended up creating both a video & photo campaign for the credit union that surrounded the light heartedness and personality of what’s it’s like to live in Niagara. From playing at Landmark Theatre at the Pen Centre to billboards down town St. Catharines to Welland – PenFinancial really made a splash in their rebrand. Niagara took notice.
Many thanks to our fantastic crew & cast. Oh, and did we mention this is all local Niagara raised talent? Which was a huge value for PenFinancial & ourselves.
Client
Penfinancial Credit Union
Credits
CREATIVE AGENCY
ChimpAgency (chimpmybrand.com)
PRODUCTION COMPANY
MRP Studios (formely Mitchell Reilly Pictures)
WRITER/DIRECTOR
Nick Mirka
CINEMATOGRAPHER
Mark Rauwerda
PRODUCERS
Bill Reilly & Nick Mirka
CAMERA OPERATORS
Mark Rauwerda & Bill Reilly
ASSISTANT DIRECTOR
Chris Paco
SOUND RECORDIST
Jeremy Bundy of Pure Mind Studios (puremindstudios.com)
Drew Williams of W Sound Inc (wsound.ca)
MAKEUP ARTIST
Macy Mirka
EDITOR
Nick Mirka
GRAPHICS
Mark Rauwerda
SOUND DESIGN
Drew Williams of W Sound Inc (wsound.ca)
Jeremy Bundy of Pure Mind Studios (puremindstudios.com)
PHOTOGRAPHY
Bill Reilly
Cast
SPOKESPERSON
Claire Armstrong
SIMON
Chris Paco
BETTY ANNE
Betty-Anne Adams
BABARA (but call her BABS)
Tamera Broczkowski
THE DAD
Bryan Liddiard
THE MOM
Louisa O'Keane
LUCY
Eve Cochrane
