This was a dream project. Seriously. As soon as the RFP was opened from our inbox we knew we wanted this project. PenFinancial’s values align with our own – locally supportive, down to earth & creative. The team of Jody & Josh were incredible to work with, as well as their marketing crew at Chimpanzee (seriously, these Chimps out!).

We ended up creating both a video & photo campaign for the credit union that surrounded the light heartedness and personality of what’s it’s like to live in Niagara. From playing at Landmark Theatre at the Pen Centre to billboards down town St. Catharines to Welland – PenFinancial really made a splash in their rebrand. Niagara took notice.

Many thanks to our fantastic crew & cast. Oh, and did we mention this is all local Niagara raised talent? Which was a huge value for PenFinancial & ourselves.


Client

Penfinancial Credit Union

Credits

CREATIVE AGENCY
ChimpAgency (chimpmybrand.com)

CREATIVE AGENCY
ChimpAgency (chimpmybrand.com)

PRODUCTION COMPANY
MRP Studios (formely Mitchell Reilly Pictures)

WRITER/DIRECTOR
Nick Mirka

CINEMATOGRAPHER
Mark Rauwerda

PRODUCERS
Bill Reilly & Nick Mirka

CAMERA OPERATORS
Mark Rauwerda & Bill Reilly

ASSISTANT DIRECTOR
Chris Paco

SOUND RECORDIST
Jeremy Bundy of Pure Mind Studios (puremindstudios.com)
Drew Williams of W Sound Inc (wsound.ca)

MAKEUP ARTIST
Macy Mirka

EDITOR
Nick Mirka

GRAPHICS
Mark Rauwerda

SOUND DESIGN
Drew Williams of W Sound Inc (wsound.ca)
Jeremy Bundy of Pure Mind Studios (puremindstudios.com)

PHOTOGRAPHY
Bill Reilly

Cast

SPOKESPERSON
Claire Armstrong

SIMON
Chris Paco

BETTY ANNE
Betty-Anne Adams

BABARA (but call her BABS)
Tamera Broczkowski

THE DAD
Bryan Liddiard

THE MOM
Louisa O'Keane

LUCY
Eve Cochrane

THE TOURIST
Leanne Reilly

THE WINE SNOB
Kaleb Schriefer

JIM, ERR, TERENCE
Bob Douglas

THE STUDENT, GROOM, FATHER
Nick Mirka

THE BRIDE MOM
Kristin Mirka

THE BUFFALO PLAID BABY
Riley Mirka

MELVIN the MARVELLOUS MAGICIAN
Eric Blanchard

ERIN
Erin Alaimo

THE TUTU BABY
Riley Mirka (again)